Have you ever heard of the fun theory? This is a theory that follows the premise that making something fun is the easiest way to change a person’s behavior for the better. Think about that for a second, and really consider how powerful this concept can be!
The Challenge: Can we get more people to choose the stairs by making it fun to do?
I travel frequently for speaking engagements, and it is always a new adventure. How do you feel after going through security and putting yourself back together?
In Milwaukee, they call it a ‘recombobulation area’ – it fits and it is fun.
Employees decided to have a little fun with the situation. The sign is hanging at Concourse C security checkpoint. The experience helps passengers recover from a stressful experience and serves the airlines purpose.